Dig This: One “g”, many missed opportunities
The concept behind Dig This is as novel as it is successful. Charge people a lot of money to play with giant earth moving equipment in a ten-acre gravel pit? Genius. I find the service’s website amusing, too — each page is an enormous Flash movie, embedded in an HTML file of the same name. The poor accessibility of this approach is compounded by the company’s two domains, which link to the same content. Dig This has received a lot of big-time press over the years, but the company is still missing a lot of sales opportunities with its amateurish web presence.
I do like the bulldozer sounds, though.
Tag as web review
Added on Sunday, August 17, 2008 at 12:43 pm in Notes. Permalink
Brief
I'm John Covey, John C. Covey to be exact. I'm a programmer with a small shop in the United States, but I used to tell people I was a web designer, which I still think would be a sweet life, except for the part about struggling to pay bills.